We embed directly into your business as a fractional CGO, CRO, or Head of Partnerships, operating as part of the leadership team rather than as an external advisor. This role is designed for companies that need senior growth leadership without committing to a full-time executive hire. We provide continuity across strategy, execution, and relationships, helping teams prioritize the right initiatives and move them forward with clarity and accountability. Laura remains actively involved in every engagement, setting direction, guiding decisions, and working closely with founders and executive teams.
We help ad tech and mar tech companies build and scale publisher relationships aligned to their growth strategy. This work includes structured outreach, meeting coordination, relationship development, and ongoing follow-through with publishers that matter most. Our team operates with clear direction and senior oversight, allowing companies to expand publisher engagement while maintaining quality conversations and consistent market presence.
We support revenue growth by calling on brands and agencies to drive demand for our clients’ products and solutions. This includes outreach, qualification, and pipeline development led by experienced consultants and guided by clear positioning and messaging. Our approach is designed to build meaningful commercial conversations rather than high-volume activity, with senior involvement ensuring alignment to revenue goals.
We drive strategic partnerships by selling into and aligning with technology and data companies, including platforms, infrastructure providers, and complementary partners. Executive-level strategy, positioning, and partner prioritization are led directly, with disciplined execution supporting each initiative. This work focuses on building partnerships that deliver real commercial value rather than surface-level integrations.
We work at the executive level to refine positioning, ICPs, and use cases, then align GTM strategy so product, sales, and partnerships are working from the same playbook. This service helps companies reduce friction, avoid common pitfalls, and focus on how the market actually buys, often serving as the foundation for effective sales and partnership execution.
We support digital publishers with revenue operations and ad operations to improve yield, demand performance, and monetization workflows across programmatic, direct, and emerging channels. This can include partner oversight, reporting, troubleshooting, and operational support, helping publishers strengthen performance while reducing operational strain on internal teams.
We help companies hire key commercial and GTM talent through a focused recruitment process led in partnership with our Head of Recruitment. Our approach prioritizes fit, experience, and stage-appropriate hiring, supporting leadership teams in making confident hires without long hiring cycles or costly missteps.
